JoeErrington.

Business Analyst

Accelerating growth

A lucrative B2B market was being underserved by REDARC’s existing B2C site. Trade customers were expected to complete a lengthy onboarding process before being given access to company accounts and agreed pricing. The convenience of shopping at home wasn’t being matched at work, largely because complex company data and pricing agreements had to be created across the ERP and commerce platform.

A two-way integration between IFS and Adobe Commerce was implemented to fully automate company signup. Both APIs were worked through in detail, and the many dependent steps were mapped into coordinated integration sequences. First-time trade customers were allowed to check out as guests, with their first order data then used to onboard them into IFS.

A simpler route from first purchase to an established trade account was delivered, without the manual onboarding bottleneck. A 100% increase in conversion rate and a 29% increase in new trade accounts were achieved.

• Adobe Commerce
• IFS
• Adyen
• Avalara

• 100%increase in conversion rate
• 29%increase in new trade accounts

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Business Analyst

Three days to three minutes

Growing demand for short courses and microcredentials was being handled through university systems built around slower-moving degree enrolments. An instant signup and familiar online shopping experience were expected by students, but a three-day process and significant manual administration were being imposed by the existing setup.

An automated purchase and enrolment journey was designed alongside an enterprise architecture process. Adobe Commerce was fitted into the university ecosystem, with its responsibilities defined against existing platforms. Architectural principles were maintained, and unnecessary duplication or clashes with established technology were avoided.

Enrolment time was reduced from three days to three minutes, and operational hours were cut by 90%. A faster student experience was delivered while the university’s existing systems and architectural direction were respected.

• Adobe Commerce
• Adobe Experience Manager
• SAP
• Salesforce
• Moodle

• 3 minenrolment time, down from 3 days
• 90%reduction in operational hours

Solution Architect

Scaling globally, staying local

Global growth had been made expensive by a growing collection of platforms. Local teams needed control of their own content, while brand standards and shared requirements had to be protected by headquarters. Each new country was being treated as another implementation, adding cost and complexity to expansion.

Shopify, Hydrogen and Storyblok were combined so commerce data could be centralised while marketing content and site structure were managed locally. Purchasing, B2B onboarding, staff training and marketing collateral were brought into one practitioner dashboard. For consumers, the journey was shaped around building confidence in microneedling, with the brand positioned as a trusted authority among cheaper alternatives.

A repeatable foundation for international rollout was established, with local autonomy supported by central governance. Practitioners were given one destination for purchasing, education and equipment support, while consumers were guided through a more reassuring journey. Expansion could be supported through the shared platform rather than another set of disconnected systems.

• Shopify
• Hydrogen
• Azure
• Storyblok
• Salsify

• 30countries reached
• +30%conversion rate